Gender-Moderating Effect on e-Shopping Behavior: A Cross-Cultural Study of the United States and Saudi Arabia

Autor:	Abdulrahman Al-Aali, John H. Heinrichs, Kee Sook Lim, Jeen-Su Lim
Rok vydání:	2016
Předmět:	Marketing media_common.quotation_subject 05 social sciences Differential (mechanical device) Advertising Competitive advantage Loyalty business model ComputingMilieux_GENERAL Quality dimensions Cultural diversity 0502 economics and business Loyalty Survey data collection Cross-cultural 050211 marketing Business and International Management Psychology 050203 business & management media_common
Zdroj:	Journal of Global Marketing. 29:85-97
ISSN:	1528-6975 0891-1762
Popis:	This study elucidates the moderating effects of gender on factors affecting e-retail website use with survey data from two culturally diverse countries. This research found that the e-shopping model relationships are moderated by gender and provides support that the direct effects of three e-service quality dimensions are positively related to e-retail website loyalty and that e-retail website loyalty and perceived switching cost are related to e-retail website use. The findings highlight the importance for e-retail businesses to develop differential marketing and design strategies focused on males and females.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::f8fbc1a530c456290fb491fa1780d465 https://doi.org/10.1080/08911762.2015.1133870 Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
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