| Autor: |
Paul Beedie, Simon Hudson |
| Rok vydání: |
2006 |
| Předmět: |
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| Zdroj: |
Tourism in Marine Environments. 2:65-77 |
| ISSN: |
1544-273X |
| DOI: |
10.3727/154427306779436282 |
| Popis: |
This article explores the relationship between adventure and tourism through an examination of sea kayaking. The theoretical focus of this discussion is commodification, and in particular the role of commercial developments in the adventure tourism sector. It is argued that commodification has been facilitated by four main factors: changing lifestyles; a deferring of control to guides; a proliferation of promotional media; and the application of technology in adventurous settings. Each of these influences on kayaking is examined in turn. Drawing on examples from all over the world, the article proposes that sea kayaking is moving from being a hard adventure activity towards a soft one through this process of commodification. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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