The Impact of Distractions on Heuristic Processing: Internet Advertisements and Stereotype Use

Autor:	Kenneth G. DeBono, Lindsay Miarmi
Rok vydání:	2007
Předmět:	African american Social Psychology Heuristic business.industry media_common.quotation_subject digestive oral and skin physiology Stereotype Advertising humanities Task (project management) behavior and behavior mechanisms The Internet Psychology business Social psychology Sentence media_common
Zdroj:	Journal of Applied Social Psychology. 37:539-548
ISSN:	1559-1816 0021-9029
DOI:	10.1111/j.1559-1816.2007.00173.x
Popis:	This experiment investigated the effects of Internet advertisements on use of stereotypes during a judgment task. Participants read a crime scenario on a computer screen and were asked to sentence the defendant. For some, the defendant was Caucasian; while for others, the defendant was African American. Moreover, in some conditions, Internet ads appeared periodically throughout the task. For others, no such ads appeared. Results revealed a significant interaction between the presence of Internet ads and defendant race such that the African American, but not the Caucasian, defendant received a significantly longer sentence when ads were present than when they were not. These findings indicate that the presence of Internet ads might have triggered participants to rely more on heuristic processing.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::f56e623f3251ff4a2bd665d587be6637 https://doi.org/10.1111/j.1559-1816.2007.00173.x Zobrazit plný text záznamu Plný text