What influences the purchase of virtual gifts in live streaming in China? A cultural context‐sensitive model

Autor:	Fangfang Hou, Alain Yee-Loong Chong, Chee Wei Phang, Zhengzhi Guan, Boying Li
Rok vydání:	2021
Předmět:	Harmony (color) Computer Networks and Communications Social perception Cultural context Advertising China Psychology Social orientation Live streaming Software Information Systems
Zdroj:	Information Systems Journal. 32:653-689
ISSN:	1365-2575 1350-1917
DOI:	10.1111/isj.12367
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::f5256ee8a5ebea6165637faed2df7b4c https://doi.org/10.1111/isj.12367 Zobrazit plný text záznamu Plný text