Decoding Customer Behaviour: Relevance of Web and Purchasing Behaviour in Predictive Response Modeling

Autor:	Sunčica Rogić, Ljiljana Kašćelan
Rok vydání:	2023
Zdroj:	IFIP Advances in Information and Communication Technology ISBN: 9783031341106
DOI:	10.1007/978-3-031-34111-3_31
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::f2b248a51b1a2c5170bbca0c452354a6 https://doi.org/10.1007/978-3-031-34111-3_31 Zobrazit plný text záznamu