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To encourage entrepreneurship, schools and colleges are promoting activities and curricular innovations. Make 'n' Market is one such effort to engage and transform the mindset of the student community. It differs from other entrepreneurship events in its nature as it is not a competition or a workshop or a camp. It is not an idea or business plan generator. It is a celebration of peoples’ entrepreneurial skills requiring participants to conceive and market products thereby promoting making and marketing skills to bridge the gap between engineering and business disciplines. The paper describes the event, provides details of its implementation, documents the profile of participants and showcases the learning outcomes. The event has a transformative effect on the regional entrepreneurial eco-system in the long run. |
