Popis: |
This study employed an experimental design to assess the extent to which viewing a specific popular motion picture altered cognitive and affective images of the place it depicted, as well as familiarity with, and interest in visiting it. A conceptual framework, which introduces the concept of vicarious experience through empathy, is introduced, and the role of empathy in explaining perceptual change is explored. Implications of the study pertain to the development of theoretical understandings about the relationships of movies—as a form of popular culture—to destination images. Additionally, marketing ideas associated with these relationships are discussed. |