The effects of political ideology and brand familiarity on conspicuous consumption of fashion products

Autor:	Ganga S. Urumutta Hewage, Sona Klucarova, Laura Boman
Rok vydání:	2021
Předmět:	Marketing Cultural Studies Politics Management of Technology and Innovation Strategy and Management media_common.quotation_subject Lens (geology) Logo Advertising Ideology Sociology Conspicuous consumption media_common
Zdroj:	Journal of Global Fashion Marketing. 12:343-358
ISSN:	2325-4483 2093-2685
Popis:	From the lens of conspicuous consumption, this research examines the interactive effect of brand logo size and political ideology on consumers’ intentions toward fashion products. Specifically, in ...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::ef815dd4860e1229b4211895575d1669 https://doi.org/10.1080/20932685.2021.1957701 Zobrazit plný text záznamu