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Background: Breastfeeding mothers’ decision to donate their milk is influenced by their knowledge, attitude and subjective norms such as their family’s opinions on milk donation. In Iran, mothers have limited access to information and education about milk donation and milk banks. Therefore, this study aims to evaluate whether an educational program based on the theory of planned behavior affects breastfeeding mothers’ decision to donate their breast milk. Methods: this quasi-experimental study will enroll 66 breastfeeding mothers (intervention, n=33; control, n=33). After collecting baseline data, the intervention group will begin receiving a 60-minute weekly educational program based on TPB components for four weeks. The first follow-up assessment will be conducted immediately after the intervention, and the final one will be conducted 12 weeks later. The primary outcomes are the number of mothers who have donated their breast milk and changes in breastfeeding mothers’ knowledge, attitude, subjective norms, perceived behavioral control about DHM and intention to milk donation. Discussion: A well-designed educational program can improve breastfeeding mothers’ knowledge and promote their behavioral factors regarding milk donation and can lead to a significant increase in the number of potential milk donors. Trial registration: irct.ir (IRCT20230124057203N1) registered February 14, 2023 |