Consumers’ responses to ambivalent online hotel reviews: The role of perceived source credibility and pre-decisional disposition

Autor:	Bo-Youn Lee, Hui (Jimmy) Xie, Li Miao, Pei-Jou Kuo
Rok vydání:	2011
Předmět:	business.industry Strategy and Management Source credibility Advertising Sample (statistics) Disposition Affect (psychology) Ambivalence Hospitality industry Tourism Leisure and Hospitality Management Marketing business Psychology Personally identifiable information Consumer behaviour
Zdroj:	International Journal of Hospitality Management. 30:178-183
ISSN:	0278-4319
DOI:	10.1016/j.ijhm.2010.04.008
Popis:	Electronic word-of-mouth (eWOM) is prevalent in today's lodging market and has potential to influence consumers’ decision making. This study investigated how the presence of online reviewers’ personal identifying information (PII) may affect consumers’ processing of ambivalent online hotel reviews and hotel booking intentions. The results of an experiment with a sample of 274 undergraduate students indicate that the presence of PII positively affects the perceived credibility of the online reviews. When coupled with ambivalent online reviews, the presence of PII significantly lowers consumers’ hotel booking intentions.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::e8696be00f7a8cca5b626a5b74930e28 https://doi.org/10.1016/j.ijhm.2010.04.008 Zobrazit plný text záznamu Full Text from ScienceDirect