Subsidiary-specific advantages for inter-regional expansion: The role of intermediate units
| Autor: | Cristina Villar, Ana Botella-Andreu, Àngels Dasí |
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| Rok vydání: | 2018 |
| Předmět: |
Marketing
Regional strategy business.industry 05 social sciences Liability Subsidiary International business Market economy Knowledge base Software deployment Multinational corporation 0502 economics and business Experiential knowledge 050211 marketing Business Business and International Management 050203 business & management Finance Industrial organization |
| Zdroj: | International Business Review. 27:328-338 |
| ISSN: | 0969-5931 |
| Popis: | This paper explores the distinctive deployment of resources and capabilities by subsidiaries in order to develop an intermediate role within the MNC. Based on the regional management perspective, we focus on a specific intermediate role—the springboard subsidiary—that helps overcome the liability of inter-regional foreignness. Our results, which are based on a dataset covering 188 subsidiaries, show that the probability of taking on this role is contingent upon experiential knowledge about the target region, as well as a rich knowledge base derived from a wide range of activities and a broad geographical scope. Our findings also show that possession of slack resources does not necessarily mean that a subsidiary will take on this role, as such slack must be combined with experiential knowledge. This paper serves as a first step in helping MNCs plan resource allocation to handle inter-regional expansion. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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