New Norm in Consumer Buying Pattern: Online Shopping Swing amid the Coronavirus Pandemic

Autor:	Rishikaysh Kaakandikar, Veena Naik, Ashwin Ravindra Kamble, Varsha Ganatra, Ishaan Modawal, Prarthana Singri, Rupesh Sinha, Padmalini Singh, Rajesh Kumar Nair, Sirisha Kj
Rok vydání:	2021
Předmět:	media_common.quotation_subject Pandemic Advertising Business Market environment Norm (social) Swing Payment media_common
Zdroj:	International Journal of Accounting & Finance in Asia Pasific. 4:118-128
ISSN:	2655-6502 2684-9763
Popis:	A drastic shift in the market environment was observed with the pandemic situation spread all around the world. The number of people at the workplace or marketplace also shrunk from thousands to hundreds, tens, and one-digit numbers with the thought of avoiding the crowd and being in isolation or separations to avoid contact. This rapid change in situation has brought huge overnight changes in the shopping behaviors of the customers from bulk buying in a physical market or family shopping to online shopping of all fast-moving consumer goods. There are beginnings of a shift in this approach in India. The study emphasizes the factors influencing online shopping, benefits, and challenges faced by the customers, and the preferred mode of buying for listed products along with the mode of payment. Suggestive measures to bring positive change are also discussed in the paper.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::e69eeff8c2511f6fa3366d83fa670647 https://doi.org/10.32535/ijafap.v4i2.1119 Zobrazit plný text záznamu