| Popis: |
The hashtag #BoycottGermany provides an opportunity for the exploration of the relationship between banal nationalism and consumer activism against austerity in the context of the Eurozone crisis. It examines theories of banal nationalism and everyday nationhood and their intersection with consumption. Through an analysis of the hashtag, this chapter illustrates how responses to the crisis by transnational activists often employ national frames to make sense of key issues. Thus, they reproduce banal forms of nationalism, through the taken-for-granted discussion of symbols, people and place defined in national terms. Such a multi-level examination allows for a more nuanced understanding of the relationship between nationalism, politics and consumer activism in times of crisis and a re-examination of the relevance of Billig’s banal nationalism. |
