Marketing Career Speed Networking: A Classroom Event to Foster Career Awareness

Autor:	Cheryl L. Buff, Suzanne O'Connor
Rok vydání:	2012
Předmět:	Program evaluation Class (computer programming) Event (computing) Cognitive Information Processing Time management Program Design Language Consumer economics Marketing Psychology Consumer behaviour Education
Zdroj:	Marketing Education Review. 22:77-82
ISSN:	2153-9987 1052-8008
DOI:	10.2753/mer1052-8008220113
Popis:	This paper describes the design, implementation, and evaluation of a marketing career speed networking event held during class time in two sections of the consumer behavior class. The event was coordinated through a partnering effort with marketing faculty and the college's Career Center. A total of 57 students participated in the event, providing feedback as to its relevance, effectiveness, and impact. Results suggest that students found this to be an engaging and enjoyable way to receive career-related information. Further more, students indicated that the identified learning outcomes had been achieved. Feedback from students and presenters is provided as are suggestions for implementing future speed networking events.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::e527e05f00381506769eef0c680a7815 https://doi.org/10.2753/mer1052-8008220113 Zobrazit plný text záznamu Plný text ve formátu PDF