The Power of the 'Audience-Public': Interactive Radio in Africa
| Autor: | Stephanie Diepeveen, Sharath Srinivasan |
|---|---|
| Rok vydání: | 2018 |
| Předmět: |
Sociology and Political Science
Emerging technologies Communication 05 social sciences Media studies 050801 communication & media studies Publics 0506 political science Power (social and political) Politics 0508 media and communications Political science 050602 political science & public administration Public sphere Indeterminate |
| Zdroj: | The International Journal of Press/Politics. 23:389-412 |
| ISSN: | 1940-1620 1940-1612 |
| DOI: | 10.1177/1940161218779175 |
| Popis: | Scholars of media and politics mostly recognise that audiences and publics are constructed, but fall short of explaining precisely how their indeterminate and imagined nature can be the basis of their political significance. Interactive broadcast media provides a valuable empirical lens for inquiring into why this may be case. The convergence of newer digital communication technologies with more established radio and television broadcasts is shifting opportunities for news media to affect citizen-state relations. These possibilities are pronounced on the African continent, where mobile telephony and increasingly plural media landscapes have given rise to popular and widespread interactive talk shows. The involvement of audience voices alters the nature of the media space where political communication happens. Through a comparative study of interactive shows in Zambia and Kenya, this article interrogates what audience participation means for the political nature and possibilities of the interactive radio and TV broadcast. Ict shows how the indeterminate audience is the basis for competing ideas about power, authority, and citizenship among the different participants in the show, including politicians, media professionals, and audience members. The power of the “audience-public,” brought into being through the interactive broadcast, it is argued, arises from in-between these participants in public discussion, who each invest in multiple and competing imaginaries of the elusive audience in pursuit of diverse ends. |
| Databáze: | OpenAIRE |
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