Overcoming SMEs’ Resistance to Learning through a Metaphor / Storyline Approach : A Qualitative Assessment of a Novel Marketing Intervention

Autor:	Josef Cohen
Rok vydání:	2018
Předmět:	Knowledge management Metaphor business.industry Intervention (counseling) media_common.quotation_subject Resistance (psychoanalysis) business Psychology media_common
Zdroj:	Middle East Journal of Business. 13:17-31
ISSN:	1834-8777
DOI:	10.5742/mejb.2018.93184
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::e4a3ad2ae7ff4870299e58d66df0c9a6 https://doi.org/10.5742/mejb.2018.93184 Zobrazit plný text záznamu