The Effect of Instagram on Customer Relationship, Customer Equity, and Purchase Intention Towards Luxury Fashion Brands
Autor: | Dewidya Natiqa, Nurrani Kusumawati, Fitri Aprilianty |
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Rok vydání: | 2022 |
Zdroj: | Proceedings of the 4th International Conference on Economics, Business and Economic Education Science, ICE-BEES 2021, 27-28 July 2021, Semarang, Indonesia. |
DOI: | 10.4108/eai.27-7-2021.2316834 |
Databáze: | OpenAIRE |
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