The Effect of Instagram on Customer Relationship, Customer Equity, and Purchase Intention Towards Luxury Fashion Brands

Autor: Dewidya Natiqa, Nurrani Kusumawati, Fitri Aprilianty
Rok vydání: 2022
Zdroj: Proceedings of the 4th International Conference on Economics, Business and Economic Education Science, ICE-BEES 2021, 27-28 July 2021, Semarang, Indonesia.
DOI: 10.4108/eai.27-7-2021.2316834
Databáze: OpenAIRE