Audience engagement with news on Chinese social media: A discourse analysis of the People’s Daily official account on WeChat

Autor:	Geqi Wu, Chunlei Pan
Rok vydání:	2021
Předmět:	050101 languages & linguistics Linguistics and Language 0508 media and communications Communication Discourse analysis 05 social sciences Media studies News values 050801 communication & media studies 0501 psychology and cognitive sciences Social media Journalism Sociology
Zdroj:	Discourse & Communication. 16:129-145
ISSN:	1750-4821 1750-4813
DOI:	10.1177/17504813211026567
Popis:	Delivering news on social media platforms is an increasingly important consideration in journalism practice. However, little attention has been paid to audience engagement with news on social media, especially the discursive presentation of news on the Chinese social media platform WeChat. Based on 36 news reports collected from the People’s Daily official account, this study analyses how news discourse is constructed and presented to engage audiences. The results suggest that highlighting proximity, personalisation, positivity and human interest in news values are the strategies adopted by journalists to engage audiences. The headline tends to use forward-referring terms and performs the speech acts of assertives and expressives to construct news values of proximity and positivity. The news story makes use of particular addressing terms, reported speeches and evaluative markers to construct news values of personalisation, positivity and human interest. The study enriches the analysis of journalistic practice of news on social media in the Chinese context.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::db64ce55b891a7404371813b0a79b003 https://doi.org/10.1177/17504813211026567 Zobrazit plný text záznamu