Technology Scanning: A Business Process that Fills the Gap between Market Orientation and Performance by Facilitating Innovation

Autor:	M. Shahedul Alam, Rod B. McNaughton
Rok vydání:	2007
Předmět:	Business process Market orientation Business Industrial organization
Zdroj:	SSRN Electronic Journal.
ISSN:	1556-5068
DOI:	10.2139/ssrn.1009598
Popis:	This paper examines and proposes a specific business process called 'technology scanning'; a tool that managers of market-oriented firms can use to achieve superior performance by facilitating innovation.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::d8a85a4541c635803050cbe716f82518 https://doi.org/10.2139/ssrn.1009598 Zobrazit plný text záznamu