Social Media Interactions and Offline Purchasing Decisions: Differences Between Products and Services

Autor:	Maria Leticia Ribeiro Lousada, Paula Braz de Matos e Souza, José Marcos Carvalho de Mesquita
Rok vydání:	2022
Zdroj:	Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030898823
DOI:	10.1007/978-3-030-89883-0_44
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::d74262584b4faacdb2127ba5346c2ccb https://doi.org/10.1007/978-3-030-89883-0_44 Zobrazit plný text záznamu