Consumers’ perceptions of food waste: A pilot study of U.S. students
| Autor: | Lorraine Balaine, Lydia Zepeda |
|---|---|
| Rok vydání: | 2017 |
| Předmět: |
Economics and Econometrics
Behavioral experiment genetic structures media_common.quotation_subject Control (management) 010501 environmental sciences Relative price behavioral disciplines and activities 01 natural sciences Food group Agricultural science Milk products Perception 0502 economics and business Marketing Applied Psychology 0105 earth and related environmental sciences Perceived cost media_common digestive oral and skin physiology 05 social sciences Public Health Environmental and Occupational Health Food waste 050211 marketing Psychology psychological phenomena and processes |
| Zdroj: | International Journal of Consumer Studies. 41:627-637 |
| ISSN: | 1470-6423 |
| DOI: | 10.1111/ijcs.12376 |
| Popis: | Participants in this pilot study are asked to rank their perceptions of food waste by choosing between pairs of four types of foods of equal weight: chicken, cheese, bread and peas. We examine whether these perceptions are consistent for proportionally different weights and whether they are linked to the perceived cost of the items. The subjects (n=106) who are students are randomly assigned to one of three information treatments: a control, a food waste video, or the text of the food waste video. We find that the subjects have very accurate perceptions of the environmental impacts of food waste and the relative wastefulness of different food groups. These perceptions are not related to cooking skills or frequency. We find that the perceptions are consistent for proportionally different weights of food: 25g and 50g. We also find that the perceptions are linked to participants' assessments of the relative prices of the foods. However, while the participants have somewhat accurate estimates of the relative prices, they vastly overestimate the actual prices of foods. This implies that more accurate information about the true prices could actually decrease their perceptions of the wastefulness of throwing out food. Given that the participants had highly accurate perceptions of the environmental impacts of food waste and the relative wastefulness of animal versus plant products, we found no significant increase in overall accuracy of perceptions due to information treatment, except for bread, for those who saw the food waste video. This article is protected by copyright. All rights reserved. |
| Databáze: | OpenAIRE |
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