Interpretation of conceptual picture languages in packaging

Autor:	Ai ying Bu, Guo xi Zheng
Rok vydání:	2009
Předmět:	Order (business) Interpretation (philosophy) Commodity Advertising Sales management Marketing Consumer behaviour
Zdroj:	2009 IEEE 10th International Conference on Computer-Aided Industrial Design & Conceptual Design.
DOI:	10.1109/caidcd.2009.5375190
Popis:	The paper studies the features, forms, and designs of conceptual pictures in commodity packaging, and interprets the language means of conceptual pictures in commodity packaging, in order to improve the manifesting force of the conceptual pictures by means of passing the information on commodities to the consumers swiftly, accurately, interestingly, and vividly, arouse the consumers' attention, enhance the competitiveness of the goods shelves, and thereby promote sales.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::d30fdf8fc0304d2134478677d44fbfab https://doi.org/10.1109/caidcd.2009.5375190 Zobrazit plný text záznamu