Marketing e diversidade: Prazer, eu existo

Autor:	Nelsio Rodrigues de Abreu, Severino Domingos da Silva Júnior, Anderson da Trindade Marcelino, Thiago Assunção de Moraes, Hellen Taynan da Silva Cavalcanti
Rok vydání:	2016
Předmět:	business.industry media_common.quotation_subject Sociology Consumption (sociology) Public relations People management business Social psychology Theme (narrative) Diversity (politics) media_common
Zdroj:	Diálogo.
ISSN:	2238-9024 1519-3640
DOI:	10.18316/2238-9024.16.39
Popis:	Discussions about diversity are often addressed in the People Management area, but concerning the Marketing area, especially regarding consumption, the approach is incomplete, requiring, therefore, attention. Thus, this essay aims to start a discussion on the importance of seeing the minority groups, considering their aspirations and anxieties. For this, was realized a theoretical review supported statistical data of the Brazilian reality. The analysis of the review supports reflection about the need for debate, because of incipient amount of papers on this theme in Brazilian academia. Thus, we intend to contribute to the advance of this discussion.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::d2ba7cbab1d3396af564f9c224aff6a8 https://doi.org/10.18316/2238-9024.16.39 Zobrazit plný text záznamu