Cause‐related marketing in pandemic context—The effects of cause‐brand fit and cause‐brand alliance on customer‐based legitimacy and reputation

Autor:	Sylvaine Castellano, Insaf Khelladi, Rossella Sorio, Saeedeh Rezaee Vessal, Judith Partouche‐Sebban, Mehmet A. Orhan
Rok vydání:	2023
Předmět:	Organizational Behavior and Human Resource Management Economics and Econometrics Philosophy Management Monitoring Policy and Law Business and International Management
Zdroj:	Business Ethics, the Environment & Responsibility.
ISSN:	2694-6424 2694-6416
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::d1e2694049a05fdee7ad7d42534688f2 https://doi.org/10.1111/beer.12538 Zobrazit plný text záznamu Plný text