Assessing the Impact of Marketing Assistance on the Export Performance of Northern Ireland SMEs

Autor:	Seamus McGuinness, Karen Bonner
Rok vydání:	2007
Předmět:	Economics and Econometrics Return on marketing investment Marketing management Product innovation Economics Northern ireland Revenue growth Marketing Export performance
Zdroj:	International Review of Applied Economics. 21:361-379
ISSN:	1465-3486 0269-2171
DOI:	10.1080/02692170701390346
Popis:	This paper examines the extent to which marketing assistance administered to a group of high performing Northern Ireland SMEs led to improved export revenue growth. Standard OLS models provided no evidence to support the view that marketing grants substantially improved the export performance of assisted firms; however, substantial impacts were detected when treatment models were estimated, indicating that selection into marketing assistance tended to be a non‐random event. Marketing assistance was found to be a highly effective policy tool when targeted towards SMEs already active in export markets and/or involved in product innovation. From a methodological standpoint the analysis highlights the potential benefits of using other grant information within the treatment model as a means of uncovering additional important information on firm level characteristics that might otherwise have been missed.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::d1a2ee8e2ad149d8c22e06fc7cc9b1b2 https://doi.org/10.1080/02692170701390346 Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
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