Emprendimientos digitales y diseño de modelos de negocio: investigación aplicada en estudiantes de la Carrera de Comunicación

Autor:	Jorge Montalvo-Castro
Rok vydání:	2016
Předmět:	Linguistics and Language Communication media_common.quotation_subject Art Digital economy Business Model Canvas Business model Creativity Humanities media_common
Zdroj:	Contratexto. :155-170
ISSN:	1993-4904 1025-9945
DOI:	10.26439/contratexto2016.n025.656
Popis:	Digital economy requires other business models different to the ones present in the physical world; therefore, they should be studied from a particular perspective. In this research a variety of canvas formats or business model canvas are compared and analyzed. The entrepreneurial intention of Communication students from the University of Lima is also studied. The methodology included a survey among students and an educational experience within the subject: Advertising Creativity. The main result of this research is a proposal canvas to design digital entrepreneurships in Communication, whether commercial or social businesses.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::d17b78f71e38ec3d9652efecad35400d https://doi.org/10.26439/contratexto2016.n025.656 Zobrazit plný text záznamu