Framing Effects in Narrative and Non-Narrative Risk Messages

Autor:	Michael A. Shapiro, Joseph Steinhardt
Rok vydání:	2015
Předmět:	Framing (social sciences) Prospect theory Narrative criticism Physiology (medical) Human factors and ergonomics Poison control Narrative Safety Risk Reliability and Quality Psychology Social psychology Suicide prevention Framing effect
Zdroj:	Risk Analysis. 35:1423-1436
ISSN:	0272-4332
DOI:	10.1111/risa.12368
Popis:	Narrative messages are increasingly popular in health and risk campaigns, yet gain/loss framing effects have never been tested with such messages. Three experiments examined framing in narrative messages. Experiment 1 found that only the character's decision, not framing, influenced judgments about characters in a narrative derived from a prospect theory context. Experiment 2 found that a framing effect that occurred when presented in a decision format did not occur when the same situation was presented as a narrative. Using a different story/decision context, Experiment 3 found no significant difference in preference for surgery over radiation therapy in a narrative presentation compared to a non-narrative presentation. The results suggest that health and risk campaigns cannot assume that framing effects will be the same in narrative messages and non-narrative messages. Potential reasons for these differences and suggestions for future research are discussed.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::cf07d293fa8b945d2790601d17431e6e https://doi.org/10.1111/risa.12368 Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
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