Persuasive strategies in electoral propaganda. Analysis of the television broadcasts transmitted during Jalisco’s Electoral Campaign in 2015

Autor:	Fabiola Alcalá Anguiano, Paulina Reynaga Berumen
Rok vydání:	2017
Předmět:	Politics Delegate Communication Political science Film theory Humanities
Zdroj:	Comunicación y Sociedad. :17-39
ISSN:	2448-9042 0188-252X
DOI:	10.32870/cys.v0i29.6153
Popis:	This research analyzes the persuasive strategies used by the electoral broadcasts of the nine political parties that contended for Guadalajara’s mayor’s office in 2015, as well as those from the independent delegate candidate, Pedro Kumamoto. For this endeavor, Arantxa Capdevila’s methodological proposal and some contributions from film theory and film aesthetics were recovered, since the article discusses audiovisual products intimately linked to this cinematic tradition.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::ce98d8388395be95255f9bb1e9515713 https://doi.org/10.32870/cys.v0i29.6153 Zobrazit plný text záznamu