Structural Analysis on the Perceived Attributes of Fashion Goods
| Autor: | Eun-Young Rhee, Mi-Ah Lee |
|---|---|
| Rok vydání: | 2009 |
| Předmět: |
Polymers and Plastics
Materials Science (miscellaneous) media_common.quotation_subject Exploratory research Questionnaire Human Factors and Ergonomics Industrial and Manufacturing Engineering Adult women Empirical research Arts and Humanities (miscellaneous) Perception Compatibility (mechanics) Business Marketing Social psychology Social Sciences (miscellaneous) media_common |
| Zdroj: | Journal of the Korean Society of Clothing and Textiles. 33:1755-1767 |
| ISSN: | 1225-1151 |
| DOI: | 10.5850/jksct.2009.33.11.1755 |
| Popis: | This article develops the perceived attributes of fashion goods and hierarchical structure among these attributes. In-depth interviews of 12 adult women in the exploratory research and a questionnaire survey of 472 adult women in the empirical research were conducted. The results of the research are as follows: First, a total of 5 perceived subjective attributes of fashion goods are composed of newness, mass fashionability, social compatibility, personal compatibility and self-expressiveness, and the dimensions of the five drawn attributes show a hierarchical causality rather than an equal level. Newness and mass fashionability, perception attributes effect social compatibility and personal compatibility as consequence attributes exert a direct influence on the self-expressiveness represented by value attributes. Personal compatibility and social compatibility as consequence attributes also directly effects self-expressiveness while mediating newness and mass fashionability. |
| Databáze: | OpenAIRE |
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