The Effects of Macro and Micro Country Image on Consumer Brand Preferences

Autor:	Héctor San Martín, Ángel Herrero, María del Mar García de los Salmones
Rok vydání:	2021
Předmět:	Marketing Wine business.industry 05 social sciences Advertising Clothing Affect (psychology) Management Information Systems 0502 economics and business Quantitative research 050211 marketing Macro business 050203 business & management
Zdroj:	Journal of International Consumer Marketing. 34:137-150
ISSN:	1528-7068 0896-1530
DOI:	10.1080/08961530.2021.1922962
Popis:	This study aims to examine how the macro and micro image of Spain affect the preferences of European citizens about Spanish clothing and wine brands. A quantitative research method was developed us...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::ccda9d3f037a2ec22500d67a6cc92ce5 https://doi.org/10.1080/08961530.2021.1922962 Zobrazit plný text záznamu