A new flow of Location Based Service mobile games: Non-stickiness on Pokémon Go
Autor: | Hsi-Peng Lu, Tainyi Luor, Chiao-Shan Chen |
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Rok vydání: | 2018 |
Předmět: |
Gratification
Computer science Serendipity 05 social sciences 050801 communication & media studies Advertising Popularity Structural equation modeling Human-Computer Interaction 0508 media and communications Arts and Humanities (miscellaneous) Flow (mathematics) 0502 economics and business Location-based service Intrinsic motivation 050211 marketing Network effect General Psychology |
Zdroj: | Computers in Human Behavior. 89:182-190 |
ISSN: | 0747-5632 |
Popis: | Upon its release in July 2016, Pokemon Go, a Location Based Service game achieved astonishing popularity and became one of the world's most widely played mobile games. However, this wave of popularity soon peaked and the user base quickly lost interest. This study examines the lack of stickiness of the Pokemon Go application over time. The research model hypothesizes that intrinsic motivation, network externalities, and serendipity influence application stickiness, mediated by flow and user gratification. After surveying 600 samples, this proposed model was tested with a structural equation modeling approach. Unlike previous studies, the results reveal that gratification plays a more important role than flow in retaining users. Furthermore, over time the impact of network externalities and intrinsic motivation gradually disappeared, leaving only a weak serendipity-gratification-stickiness relationship. These findings might explain the game's drop off in popularity. |
Databáze: | OpenAIRE |
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