Caricatures, cartoons, spoofs and satires: political brands as butts

Autor:	Philip DesAutels, Pierre Berthon, Leyland Pitt, Anjali Bal
Rok vydání:	2009
Předmět:	Politics Spoofing attack Public Administration Political Science and International Relations Advertising Sociology Market environment Political cartoon
Zdroj:	Journal of Public Affairs. 9:229-237
ISSN:	1479-1854 1472-3891
DOI:	10.1002/pa.334
Popis:	A theory framework of caricature is used to analyze and explain the nature of, and reactions to, a controversial political cartoon depicting Jacob Zuma of South Africa. This framework explains the spoofing of a political brand, in a marketing environment in which parody and spoofing of more conventional products and services are increasingly common.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::cc14d741f9f38abfa107a3b3b89c7aee https://doi.org/10.1002/pa.334 Zobrazit plný text záznamu Plný text ve formátu PDF