A comparative exploration of celebrity chef influence on millennials
Autor: | Theresa B. Clarke, Irvine Clarke, Briana Cifelli, Jill Kurp |
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Rok vydání: | 2020 |
Předmět: | |
Zdroj: | Journal of Foodservice Business Research. 23:442-470 |
ISSN: | 1537-8039 1537-8020 |
Popis: | This study extends literature about celebrity chef influence and millennial food habits. It explored the impact of chefs’ engagement in Corporate Social Responsibility (CSR) efforts. Data was colle... |
Databáze: | OpenAIRE |
Externí odkaz: |