A comparative exploration of celebrity chef influence on millennials

Autor: Theresa B. Clarke, Irvine Clarke, Briana Cifelli, Jill Kurp
Rok vydání: 2020
Předmět:
Zdroj: Journal of Foodservice Business Research. 23:442-470
ISSN: 1537-8039
1537-8020
Popis: This study extends literature about celebrity chef influence and millennial food habits. It explored the impact of chefs’ engagement in Corporate Social Responsibility (CSR) efforts. Data was colle...
Databáze: OpenAIRE