| Popis: |
In this experiment we will determine if an micro-targeting ad buying strategy (that was built using surrogate metrics) will outperform a simplistic, non-microtargeted ad-buying approach commonly used by political campaigns and agencies (according to in-field surveys). We will be looking at the following metrics: impact on Trump Disapproval, impact on vote choice decisions between Republican Donald Trump and Democrat Joe Biden. In addition, we will attempt to show evidence of heterogenous treatment effects among demographic groups who were each shown the same set of articles |
