A Study on the Effects of Eco-friendly Certification Marks on Consumers' Attitudes towards Products and Purchase Intention: Focusing on the Moderating Effect of Environment Consciousness and Altruistic Tendency
Autor: | jangwoosung, Yoon Seo Park, Seung-In Lee |
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Rok vydání: | 2014 |
Předmět: | |
Zdroj: | Journal of Product Research. 32:27-46 |
ISSN: | 1226-6132 |
DOI: | 10.36345/kacst.2014.32.4.003 |
Databáze: | OpenAIRE |
Externí odkaz: |