A Study on the Effects of Eco-friendly Certification Marks on Consumers' Attitudes towards Products and Purchase Intention: Focusing on the Moderating Effect of Environment Consciousness and Altruistic Tendency

Autor: jangwoosung, Yoon Seo Park, Seung-In Lee
Rok vydání: 2014
Předmět:
Zdroj: Journal of Product Research. 32:27-46
ISSN: 1226-6132
DOI: 10.36345/kacst.2014.32.4.003
Databáze: OpenAIRE