Relationship Marketing—Bringing Quality, Customer Service and Marketing Together. M. Christopher, A. Payne and D. Ballantyne, Butterworth-Heinemann, Oxford, 1991, 204 pp, ISBN 0 750602589, price £25.00

Autor:	Rehan ul-Haq
Rok vydání:	1994
Předmět:	media_common.quotation_subject Customer service Quality (business) Business Marketing General Business Management and Accounting Relationship marketing Finance Management media_common
Zdroj:	Strategic Change. 3:119-120
ISSN:	1099-1697 1086-1718
DOI:	10.1002/jsc.4240030208
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::c9874bc31242bc2773c64e767e7af5e7 https://doi.org/10.1002/jsc.4240030208 Zobrazit plný text záznamu Plný text ve formátu PDF