| Popis: |
The fundamental changes in window display were also reflected in both the development of a new profession, the decorator and the increasingly important supply of decorative products. The development of display windows had reached its quantitative limits around the turn of the century. As the complexity and artistic quality of window displays grew, so did the number of goods whose prices were plainly displayed in those windows. The expansion of window display into the interior of the shop made it possible for the front of the store to be considered more in terms of quality. The growing significance of retailing was most important to the development of the shop window. To identify its origins as early as 1830 is unusual in German historiography; the focus is usually on the changes within the production sector. The chapter concludes with some observations on the importance of the development for the history of advertising, the economy, and the society of the German Empire. |
