The web sites of international tourist hotels and tour wholesalers in Taiwan

Autor:	C.-S. Wan
Rok vydání:	2002
Předmět:	Digital marketing business.industry Strategy and Management Reservation Information technology Transportation Advertising Information industry Development Hospitality industry World Wide Web Tourism Leisure and Hospitality Management The Internet User interface Marketing business Tourism
Zdroj:	Tourism Management. 23:155-160
ISSN:	0261-5177
Popis:	This study evaluates the web sites of international tourist hotels and tour wholesalers in Taiwan. The evaluation system consists of three general user criteria: user interface, variety of information and online reservation. Results show that 50 percent of the total sample of hotels and tour wholesalers have already established web sites. Among these “user interface” was rated highest among the three categories. “Variety of information” received the lowest rating. More tourist hotels provide on-line reservation systems than do tour wholesalers. Results also indicate that the use of the Internet in Taiwan's tourism/hospitality industry is primarily for advertising, not marketing. In conclusion, it is suggested that, in regard to Internet marketing, tourist hotels and tour wholesalers work closely with information industries.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::c3a20483cd6920971c7b8ce079beac43 https://doi.org/10.1016/s0261-5177(01)00048-6 Zobrazit plný text záznamu Full Text from ScienceDirect