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This study aims to measure marketing promotional content that is often used in promotional strategies and to map interactions for Lazada Marketplace users which have been implemented in images that discuss vouchers, cashback, and flash sales. This research method uses qualitative, data collection is done by pulling data on twitter, after that it is processed by using wordij and gephi in filtering the data. This determination technique uses the Social Network Analysis (SNA) method using Crawling Data. The results of this study indicate that user responses in marketing promotional content are often carried out on promotional strategies. First , map the interactions on the Lazada Marketplace which have been implemented in pictures that discuss vouchers, cashbacks, and flash sales. And determine on Lazada in 2018-2019 and 2020-2021 which users respond the most or don't respond to, namely Second , the "cashback" marketing promotional content in 2020-2021 that users respond to the most. "cashback" marketing promotional content for 2018-2019 that users don't often respond to. |
