Lines of Scientific Research in the Study of Blood Donor Behavior from a Social Marketing Perspective
| Autor: | Josefa D. Martín-Santana, Domingo Javier Santana-Martín, Laura Romero-Domínguez, Agustín J. Sánchez-Medina, Asunción Beerli-Palacio |
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| Rok vydání: | 2019 |
| Předmět: |
Marketing
Resource (biology) Knowledge management business.industry 05 social sciences Perspective (graphical) Social marketing 0506 political science Blood donor Content analysis 0502 economics and business 050602 political science & public administration 050211 marketing Business Healthcare system |
| Zdroj: | Journal of Nonprofit & Public Sector Marketing. 33:307-358 |
| ISSN: | 1540-6997 1049-5142 |
| DOI: | 10.1080/10495142.2019.1707741 |
| Popis: | Although blood is essential in healthcare systems for medical and surgical use, it is still a scarce resource. Given that blood cannot be produced artificially, donors are the backbone of the syste... |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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