Common People in Media: Content Gaps as a Challenge for the Digital Media Professionals
| Autor: | Marina A. Berezhnaia, Sergey G. Korkonosenko |
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| Rok vydání: | 2016 |
| Předmět: |
Focus (computing)
business.industry Internet privacy 02 engineering and technology Public relations New media Digital media Competition (economics) 020204 information systems Models of communication 0202 electrical engineering electronic engineering information engineering Mainstream 020201 artificial intelligence & image processing The Internet Sociology Everyday life business |
| Zdroj: | Communications in Computer and Information Science ISBN: 9783319496993 |
| DOI: | 10.1007/978-3-319-49700-6_3 |
| Popis: | According to authors’ research, traditional media staff has lost sharp interest to ordinary people. Such a trend means a lack of interest to the mainstream everyday life which is represented in the common persons’ lives. These content gaps should become a focus of attention for nontraditional media if they wish to develop the “people-to-people” model of communication in a new media environment. New social Internet projects challenge the traditional media routine. Thus, the digital media can gain an advantage in their competition with print and audiovisual channels. |
| Databáze: | OpenAIRE |
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