Emerging Economies of Southeast Asia: Achieving and increasing radical innovations through collaborating with buyers and suppliers by fostering trust: the Case of Viet Nam

Autor: Vu Dinh Khoa, Lei Hui, Nguyen Thi Mai Anh
Rok vydání: 2018
Předmět:
Zdroj: Journal of Business-to-Business Marketing. 25:357-372
ISSN: 1547-0628
1051-712X
Popis: Radical innovation in product and services have become more important for firms to gain competitive advantages and stay ahead in the competition. In the supply chain, more and more suppliers endeav...
Databáze: OpenAIRE
Nepřihlášeným uživatelům se plný text nezobrazuje