Emerging Economies of Southeast Asia: Achieving and increasing radical innovations through collaborating with buyers and suppliers by fostering trust: the Case of Viet Nam
Autor: | Vu Dinh Khoa, Lei Hui, Nguyen Thi Mai Anh |
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Rok vydání: | 2018 |
Předmět: |
Marketing
Supply chain 05 social sciences Viet nam Developing country Competitive advantage Management Information Systems Southeast asia Competition (economics) 0502 economics and business 050211 marketing Business Product (category theory) Emerging markets 050203 business & management Industrial organization |
Zdroj: | Journal of Business-to-Business Marketing. 25:357-372 |
ISSN: | 1547-0628 1051-712X |
Popis: | Radical innovation in product and services have become more important for firms to gain competitive advantages and stay ahead in the competition. In the supply chain, more and more suppliers endeav... |
Databáze: | OpenAIRE |
Externí odkaz: | |
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