| Popis: |
Companies benefit society by supplying products and services to customers, creating jobs for people, providing incomes for their employees, investing in knowledge or developing communities. The last decades have witnessed significant developments in re-conceptualizing the role of companies in society. By creating shared value, companies consider society as an integral part of their businesses and link economic performance with societal progress. In order to meet this challenge one of their most valuable options is the implementation of the lean management approach. The chapter aims to explore the theoretical foundation of the shared value concept and to exemplify the case of Toyota Motor Company. The research method is the case study. The study shows that there is a Toyota Way in creating shared value. |
