| Popis: |
The final step in the Western normalization of “face” occurred in the second half of the twentieth century, when an even more abstract idea of “saving face” would be adopted in a number of fields in Western social science. Although purportedly borrowed from Chinese, “face” was now seen as a universal concept applicable to any form of social interaction. The stigma against Chinese “face” might seem to be removed, but this was really one more form of imposition that had little to do with China in the first place, and scholars were placed in the peculiar position of having to explain how the sociological notion of “face” could be applied to the Chinese example from which it supposedly originated. |
