Sensation seeking and attitudes to aspects of national parks: a preliminary empirical investigation

Autor: Karla Lopez, Graeme Galloway
Rok vydání: 1999
Předmět:
Zdroj: Tourism Management. 20:665-671
ISSN: 0261-5177
DOI: 10.1016/s0261-5177(99)00031-x
Popis: This article reports the results of an exploratory study concerning the relationship between the personality construct “sensation seeking”, operationalized in terms of Arnett’s (1994, Personality and Individual Differences, 16 (2), 289–296) Inventory, and attitudes to various aspects of national parks. Significant relationships were observed between scores on the Intensity subscale of the Inventory and attitudes to visiting remote parks, structured tours, presence of dangerous animals, seeking wildlife, and stimulating/challenging activities. Scores on the Novelty subscale of the Inventory were also found to be significantly related to attitudes to visiting remote parks, as well as to the importance of picnic/BBQ facilities, meeting interesting/like-minded people, and eating in untouched areas of parks. It is suggested that further productive research on this topic should examine the effects of individual difference variables in more detail, most notably age, and other personality characteristics, as well as providing a more detailed characterization of park features. The analysis of markets for national parks in terms of sensation seeking and other personality variables appears to have substantial potential as a means to enhance the marketing and management of such areas.
Databáze: OpenAIRE