Complexities of Crisis Renewal Over Time: Learning from the Tainted Odwalla Apple Juice Case

Autor:	Jennifer Reierson, Timothy L. Sellnow, Robert R. Ulmer
Rok vydání:	2009
Předmět:	Focus (computing) Recovery period Process management Process (engineering) Communication Business
Zdroj:	Communication Studies. 60:114-129
ISSN:	1745-1035 1051-0974
Popis:	This study examines the postcrisis experience of Odwalla, an organic juice and natural products company, following a 1996 E. coli outbreak. Specifically, the four consistent characteristics of renewal were observed in Odwalla's extended recovery process. These characteristics include: provisional as opposed to strategic, prospective rather than retrospective, capitalizing on the opportunities embedded in the crisis, and renewal as a leader-based communication form. The study identified Odwalla's initial success and the complexity-fraught extended recovery period that followed. Odwalla overcame these complexities with a consistent focus on renewal and an emphasis on the characteristics appropriate to meeting the extended recovery process' shifting demands.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::b1dc0c6e50d52714060cd67d2771c157 https://doi.org/10.1080/10510970902834841 Zobrazit plný text záznamu