A Research Design for Performing a Marketing Analysis for a State UniversityAnalysis for a State University

Autor:	Jerry M. DeHay, R. Dean Lewis
Rok vydání:	2015
Předmět:	Research design Engineering management Competitive analysis Political science Market analysis State (computer science) Marketing plan
Zdroj:	Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319169361
DOI:	10.1007/978-3-319-16937-8_86
Popis:	This paper describes the procedures followed in developing the basis for a comprehensive marketing plan for a state university. The research design for the marketing analysis includes areas of internal and external analysis. Internal analysis areas deal with marketing activities, marketing knowledge, image and need for marketing. External analysis includes image factors, demographic market profiles, presently enrolled students, former students and a competitive analysis.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::afb665fdd5d18ad26e26f4b2b3a5cc9a https://doi.org/10.1007/978-3-319-16937-8_86 Zobrazit plný text záznamu