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The intent of this paper is to illustrate a personas system effective design to aid development of new products. This system would help a design team find and understand the lifestyle of target customers by using personas method in early concept development stage. In order to quickly realize market trends, easily collect customer requirements and readily integrate user opinions, the proposed system is capable of helping experts in different domains concurrently share their ideas in real time and discuss with each other without geographic limitation. In addition, a novel approach is proposed, named as ‘Personas Matrix’, to quantify the requirements which can accelerate the assessment of true needs. Finally, in order to validate the proposed system, a LED (Light-Emitting Diode) project was applied to test the functionality of the approach and the usefulness of the system thus helping the design team refine requirements, simplify requirement gathering, and prompt the assessment. |
