| Autor: |
Matteo De Angelis, Cesare Amatulli, Michele Costabile, Gianluigi Guido |
| Rok vydání: |
2017 |
| Předmět: |
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| Zdroj: |
Sustainable Luxury Brands ISBN: 9781137601582 |
| DOI: |
10.1057/978-1-137-60159-9_2 |
| Popis: |
The luxury business represents an interesting opportunity for companies that are able to market excellent products also because of its extraordinary evolution. Indeed, the luxury sector has been characterized in the last decades by changes in terms of product features offered by companies and also in terms of the way in which customers approach high-end products. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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