| Autor: |
Umesh Shukla, Dr. Shantanu Kumar Srivastava, Prof. Dr. P.C.K. Rao |
| Rok vydání: |
2022 |
| Zdroj: |
International Journal of Research Publication and Reviews. :2215-2219 |
| ISSN: |
2582-7421 |
| DOI: |
10.55248/gengpi.2022.3.8.61 |
| Popis: |
The marketing promotion has undergone a phenomenal metamorphosis ever since the smart phone invaded our lifestyle. It is witnessed globally the dominance of the digital means in almost all the spheres of life that allows no option than to adapt and embrace. One obvious example of forced adaptability is the myriad of advertisements that pop up while browsing any type of content. The introduction of social media further accelerated the pace at which these changes impact the promotional aspects of any product or service. Digital media works as a catalyst for business and professional growth while seamlessly integrating even the most subliminal demands of the customers, with more proactive promotional strategies and better applications of them. Promotion as a form of integrated marketing communication has come of age to become most apt and upright. Some argue that conventional marketing dictums would no longer hold well, and it may be partially true, as the doctrines remain intact and the game-changer is only “the way they are integrated” with regard to speed and time of delivery. It is essential to target the right customer and the right content while attempting to be creative through relevant touchpoints. The present paper attempts to throw light on the emergence of digital marketing tools that help boost marketing efforts more than before and outcomes apparently be unassuming. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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